UKTI is a government agency which supports UK exporters, and my brief included raising its profile. When one of its advisers went travelling to help a cancer charity, the resulting human interest story was widely covered by local media, getting exposure for UKTI and showing its human side too.
Leicestershire Export Advisor Treks in Vietnam to Beat Cancer
Leicestershire international trade adviser Tim Jelley is used to travelling the world helping local businesses export – but in November he’ll be trekking in Vietnam to help beat bowel cancer, after being given the ‘all clear’ from the disease.
Tim, who is a senior international trade adviser for UK Trade & Investment, based at Business Link Leicestershire, was diagnosed with bowel cancer six years ago, and after winning his own battle with it last year, is now campaigning to raise money and awareness of the disease.
He’s aiming to raise over £20,000 as part of Beating Bowel Cancer’s Vietnam Trek, and has already raised over £17,500. He’ll be making the 120 km, five day journey with his son Adam, through the central highlands of Vietnam walking for five or six hours a day, some of it on elephant-back through jungle.
Tim, who lives at Kibworth Beauchamp, said: “I ended up with a permanent colostomy. But not all those who suffer bowel cancer are so lucky. ConvaTec UK, who supply my medical needs, have sponsored me to the tune of £5000.
“We’re doing this trek to raise awareness and money for the national charity, Beating Bowel Cancer. Bowel cancer is the second most deadly cancer in the UK – 35,500 people are diagnosed with the disease every year, and more than half die. Yet bowel cancer is the most curable of all cancers. If you treat it in time, nine out of ten of these lives could be saved.”
Linda Pascolini, from Beating Bowel Cancer, said: “We’re amazed and delighted at the amount of money Tim’s raised. Not only is he helping to raise much needed funds as he treks across 120km of jungle; he is also raising awareness of this disease, the UK’s second biggest cancer killer.
“Beating Bowel Cancer runs treks like this every year. If anyone feels inspired by Tim’s efforts why not join us next year as we head off to Borneo?”