So, the whoopee cushion story in full, since several people have asked.
I went on a trade mission to Budapest a few years ago to produce ‘live’ copy and case studies. After one of the trade fairs at the UK embassy in Budapest, I was talking to a company from Lincolnshire who made party stuff and practical joke kits. They’d got a big order, including for whoopee cushions and I asked the interpreter what the Hungarian for ‘whoopee cushions’ was. She said ‘I don’t know, we haven’t had them before’.
I wrote and sent out a press release and got it posted on the appropriate websites: ‘Hungary discovers whoopee cushions thanks to Lincolnshire company’.
And so a story that got picked up round the world was born.